Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is presenting a vast range of upcoming initiatives, events and activities to welcome residents of Saudi Arabia to experience the emirate’s unique heritage, culture and traditions throughout the course of 2017.

The campaign underscores Abu Dhabi’s position as a leading destination for regional travellers wanting to experience a diverse selection of assets that provide original and attractive cultural experiences.

According to TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash, the campaign has been launched in recognition of the fact that the GCC market remains one of the key target markets for Abu Dhabi’s thriving tourism sector, with particularly close ties and long-term mutually beneficial relations being held with Saudi Arabia. 

“The GCC, and especially the Saudi market, has continuously been one of our key target markets, providing encouraging prospects as well as a natural convergence of culture, language, customs and tradition between our communities,” H.E. Ghobash said.

“Our unique destination ensures that we provide a comprehensive range of concepts for leisure tourism, within which the Emirate of Abu Dhabi promotes high quality family entertainment products with exciting destination attractions such as those on Yas Island, including Yas Waterworld, Ferrari World Abu Dhabi, Yas Mall and the Yas Viceroy hotel.”

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